In the brand reputation rankings for individual K-pop boy band members for November, Jin, a member of the K-pop boy band BTS, came in #1.
Based on the study of 108.23 million brand big data points encompassing 703 K-pop boy band members from October 19 to November 19, the Korea Corporate Research Institute published the brand reputation index.
The brand reputation index was built on community, media, and consumer participation indicators.
By discovering that consumers' online behaviours have a significant impact on brand consumption, brand big data analysis was used to build the brand reputation index.
Having improved by 151.82 percent from his score of 2.55 million in October to a total of 6.43 million in November, Jin of BTS was placed #1 in the brand reputation index for individual K-pop boy band members.
BTS member Jimin came in second with a brand reputation index of 6.16 million, an increase of 9.73 percent from his score of 5.61 million in the previous month when he had taken first place.
With a score of 5.9 million, Kang Daniel of Wanna One took third place, moving up 62.74 percent from his October fifth-place finish of 3.6 million.
With 5.76 million, Jungkook of BTS is in fourth place, up 18.7 percent from his score of 4.85 million for second place last month.
Idol and actor Cha Eun-woo, who is a part of the boy band ASTRO, came in fifth with 4.99 million, up 19.79 percent from his 3.0 million score in October.
BRAND REPUTATION INDEX TOP 10 FOR INDIVIDUAL MEMBERS OF K-POP BOY BANDS IN NOVEMBER 2022
Brand Reputation Index Top 30 for individual members of K-pop boy bands in November 2022:
1. BTS’ Jin – 6,436,711
2. BTS’ Jimin – 6,164,948
3. Wanna One’s Kang Daniel – 5,903,575
4. BTS’ Jungkook – 5,761,641
5. ASTRO’s Cha Eun-woo – 4,997,134
6. BTS’ V – 4,817,809
7. SF9’s Chani – 2,356,944
8. BTS’ Suga – 2,118,812
9. BTS’ RM – 2,034,092
10. Wanna One’s Park Ji-hoon – 2,034,092
11. EXO’s Baekhyun – 1,771,069
12. Big Bang’s G-Dragon – 1,752,146
13. BTS’ J-Hope – 1,702,998
14. WINNER’s Song Mino – 1,700,051
15. Treasure’s Bang Yedam – 1,626,866
16. Wanna One’s Ong Seong-wu – 1,483,912
17. Super Junior’s Kyuhyun – 1,371,786
18. Big Bang’s Taeyang – 1,299,519
19. SHINee’s Minho – 1,263,663
20. Highlight’s Yoon Doo-joon -1,261,644
21. Wanna One’s Kim Jaehwan – 1,188,367
22. TVXQ’s Changmin – 1,164,667
23. Wanna One’s Hwang Minhyun – 1,160,310
24. Super Junior’s Heechul – 1,114,186
25. SHINee’s Key – 1,075,189
26. WINNER’s Kim Jinwoo – 1,034,421
27. BTOB’s Yook Sungjae -975,064
28. NCT’s Jaehyun – 951,795
29. Highlight’s Yang Yoseob – 926,169
30. WINNER’s Kang Seungyoon – 923,599
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